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Bonk, Jonathan

1990 0-88946-071-X
Describes and analyzes the nature of and reasons for the gulf between the theory and practice of Western Christian missionary adaptation. Contributes to our understanding of the inseparable link between the medium and the message in the context of cross-cultural communication. Included among the "Fifteen Outstanding Books of 1990 for Mission Studies" by the editors of the International Bulletin of Missionary Research.