Theory of Genericization on Brand Name Change

Table of contents:
Preface; Foreword
1. Introduction
2. The Development and Study of Brand Names
3. Naming Processes
4. A Theory of Generic Brand Name Change
5. Application of the Theory of Genericization
6. Analysis and Discussion
7. Application of the Theory to Japanese
8. Brand Names, Proprietary law, and Linguistics
9. Conclusion and Areas of Further Study
Appendix A: A Corpus of Generic Brand Names
Appendix B: Token sot Establish Genericization in Corpus
Bibliography; Index